Cookie Policy

Read our Cookie Policy to understand how we use cookies and similar tracking technologies on our website

Effective date: March 7, 2026Archived versions

Introduction

This Cookie Policy explains how AutoScaled ("AutoScaled", "we", "us", or "our") uses cookies and similar technologies when you visit our website at https://autoscaled.com and any related pages, subdomains, and marketing sites (collectively, the "Website") and when you use our web-based application (the "Application").

This Cookie Policy should be read together with our:

Where required by law (including under the EU ePrivacy Directive and GDPR), we use non-essential cookies only after you provide consent via our cookie banner or Cookie Settings. You may withdraw or modify your consent at any time.

What Are Cookies and Similar Technologies?

Cookies are small text files placed on your device (computer, tablet, smartphone) when you visit a website. Cookies allow websites to recognize your device and store certain information about your preferences or actions.

We also use similar technologies such as:

  • Local storage
  • Pixels and tags
  • SDKs
  • Web beacons

For simplicity, all of these technologies are referred to as "cookies" in this policy.

Essential (Strictly Necessary) Cookies

What they are:
Essential cookies are required for the Website and Application to function properly.

Why they are necessary:
They enable core functionality such as:

  • Security and fraud prevention
  • Network management and load balancing
  • Accessibility
  • Session persistence
  • Authentication

Can they be disabled?
No. These cookies cannot be disabled in our systems. Blocking them may prevent the Website or Application from working.

Examples include:

  • Session cookies
  • Authentication cookies
  • Security cookies (e.g., CSRF protection)

Legal basis: Legitimate interests (service delivery and security).

Analytics and Performance Cookies

Purpose:
These cookies help us understand how visitors and users interact with the Website and Application by collecting information such as:

  • Pages visited
  • Navigation paths
  • Feature usage
  • Error events and performance diagnostics
  • Approximate location (derived from IP address)

Data is aggregated where possible and used to improve stability, performance, and user experience.

Can they be disabled?
Yes. These cookies are only set after you provide consent and can be disabled via Cookie Settings.

Legal basis: Consent.

Tools We Use for Analytics and Performance

Below is a non-exhaustive list of analytics and diagnostic tools that may set cookies or use similar technologies:

Google Analytics (GA4)
  • Data collected: Page views, interactions, device and browser information, approximate location, IP address (with IP anonymization where configured)
  • How it is used: Website usage measurement and reporting
  • Privacy policy: https://policies.google.com/privacy
Google Tag Manager (GTM)
  • Data collected: GTM itself does not store personal data but may deploy other tags that do
  • How it is used: Managing and deploying analytics and marketing scripts
  • Privacy policy: https://policies.google.com/privacy
Google Search Console
  • Data collected: Aggregated search performance and site diagnostics (no direct tracking cookies for users)
  • How it is used: Monitoring search visibility and technical issues
  • Privacy policy: https://policies.google.com/privacy
Bing Webmaster Tools
  • Data collected: Aggregated site performance and crawl diagnostics
  • How it is used: Search engine optimization and site monitoring
  • Privacy policy: https://www.microsoft.com/privacy
Microsoft Clarity
  • Data collected: Session recordings, heatmaps, scroll and click behavior, device and browser information, approximate location
  • How it is used: Heatmaps, session recordings, and behavior analytics to improve user experience
  • Privacy policy: https://privacy.microsoft.com/privacystatement
Amplitude
  • Data collected: Product interaction events, device identifiers, usage metadata
  • How it is used: Product analytics and feature optimization
  • Privacy policy: https://amplitude.com/privacy
Calendly
  • Data collected: Name, email, calendar availability, meeting preferences, IP address
  • How it is used: Scheduling demos and meetings, calendar integration, meeting management
  • Privacy policy: https://calendly.com/privacy
Tidio
  • Data collected: Chat messages, name/email if provided, IP address, page URL (for support context)
  • How it is used: Live chat and customer support on our website
  • Privacy policy: https://www.tidio.com/privacy-policy/
PostHog
  • Data collected: Event data, session recordings (where enabled), device and usage data
  • How it is used: Product analytics and user behavior analysis
  • Privacy policy: https://posthog.com/privacy
Klaviyo (Analytics Attribution)
  • Data collected: Website interactions related to marketing attribution, identifiers linked to email campaigns
  • How it is used: Measuring marketing effectiveness and user engagement
  • Privacy policy: https://www.klaviyo.com/privacy
Vercel Analytics / Speed Insights
  • Data collected: Web vitals, page load performance metrics, device/browser information, IP address (aggregated and anonymized), country-level location, referral source
  • How it is used: Performance monitoring, Core Web Vitals tracking, and website speed optimization
  • Note: Vercel Analytics uses server-side analytics and does not rely on cookies or persistent tracking mechanisms. Performance data is collected automatically when you visit our Website and is fully anonymized. This service does not collect personal identifiers such as names or email addresses.
  • Privacy policy: https://vercel.com/legal/privacy-policy

Marketing and Advertising Cookies

Purpose:
These cookies are used to:

  • Deliver relevant advertisements
  • Measure campaign performance
  • Build audience segments for retargeting
  • Prevent showing the same ad repeatedly

These cookies may be set by us or by third-party advertising partners.

Can they be disabled?
Yes. These cookies are only set after you provide consent and can be disabled via Cookie Settings.

Legal basis: Consent.

Tools We Use for Marketing and Retargeting

Meta (Facebook) Pixel
  • Data collected: Page views, actions taken on the Website, IP address, device identifiers
  • How it is used: Ad targeting, conversion tracking, and retargeting
  • Privacy policy: https://www.facebook.com/privacy/policy/
LinkedIn Insight Tag
  • Data collected: Interaction and conversion data, device identifiers
  • How it is used: Measuring ad performance and audience building
  • Privacy policy: https://policies.google.com/privacy

Cookies in the AutoScaled Application

Within the Application, cookies and similar technologies are used primarily for:

  • User authentication
  • Session management
  • Security monitoring
  • System stability

These cookies are strictly necessary to operate the Application and cannot be disabled without preventing use of the Services.

Analytics tools may also operate within the Application where enabled and subject to your consent preferences, including:

  • PostHog
  • Amplitude
  • Microsoft Clarity

First-Party and Third-Party Cookies

First-Party Cookies

First-party cookies are set directly by AutoScaled and are used to support core functionality, preferences, and security.

Third-Party Cookies

Third-party cookies are set by service providers that perform functions on our behalf, including:

  • Analytics and product intelligence
  • Advertising and social media platforms
  • Marketing automation
  • Infrastructure monitoring

We do not control how third parties use cookies or similar technologies. Their processing of your personal data is governed by their own privacy policies.

AutoScaled is not responsible for the privacy practices, security measures, or data handling of third parties.

International Data Transfers

Some of our cookie-related service providers are located outside the European Economic Area (EEA). Where personal data is transferred internationally, we rely on appropriate safeguards, including:

  • EU Standard Contractual Clauses (SCCs)
  • Adequacy decisions where applicable
  • Additional contractual and technical protections where required

Further details are available in our Privacy Policy.

Infrastructure and Service Providers

This Cookie Policy focuses on cookies and similar tracking technologies. However, we also use various infrastructure and service providers that process personal data but may not set cookies, including:

  • Payment Processing: Stripe (for processing payments - required for transactions)
  • Hosting and Storage: AWS, Vercel (for hosting and storing your data)
  • Authentication: Google Login, Microsoft Login (optional - you can register manually instead)
  • Customer Support: Tidio (live chat - you can avoid using chat if preferred), Web3Forms (contact form processing - users can avoid submitting forms), Calendly (scheduling demos and meetings - users can avoid scheduling if preferred)
  • Integrations: Attio, Salesforce, HubSpot (CRM integrations - optional), Microsoft 365, Google Drive (document integrations - optional)

These services are essential for operating our Website and Application but may process personal data outside the scope of cookies. For detailed information about how we handle personal data with these providers, including what data is shared, why, and how you can control it, please refer to our Privacy Policy.

Cookie retention periods vary depending on their purpose and provider:

  • Session cookies: Expire when you close your browser
  • Essential persistent cookies: Typically up to 12 months
  • Analytics cookies: Typically between 30 days and 24 months (provider dependent)
  • Marketing cookies: Typically between 30 days and 24 months (provider dependent)

Exact expiration periods are determined by each provider and cookie type and may change over time.

How You Can Manage Cookies

Cookie Settings Page

You can manage your cookie preferences at any time via: https://autoscaled.com/cookie-settings/

You may:

  • Accept all cookies
  • Reject non-essential cookies
  • Customize cookie categories

Your choices are stored and respected across future visits where technically feasible.

Browser Controls

Most browsers allow you to manage cookies directly through your browser settings. Below are instructions for managing cookies in popular browsers:

Google Chrome

  1. Click the three-dot menu (⋮) in the top-right corner
  2. Select Settings → Privacy and security → Cookies and other site data
  3. You can choose to block all cookies, block third-party cookies, or allow all cookies
  4. To view or delete specific cookies, click See all site data and permissions

Direct link: chrome://settings/cookies (paste into Chrome address bar)

Mozilla Firefox

  1. Click the three-line menu (☰) in the top-right corner
  2. Select Settings → Privacy & Security
  3. Under Cookies and Site Data, choose your preferred cookie settings
  4. Click Manage Data to view or delete specific cookies

Privacy settings: about:preferences#privacy (paste into Firefox address bar)

Microsoft Edge

  1. Click the three-dot menu (⋯) in the top-right corner
  2. Select Settings → Cookies and site permissions → Cookies and site data
  3. Choose your preferred cookie blocking settings
  4. Click See all cookies and site data to view or delete specific cookies

Direct link: edge://settings/cookies (paste into Edge address bar)

Safari (macOS)

  1. Open Safari → Settings (or Preferences)
  2. Go to the Privacy tab
  3. Check or uncheck Block all cookies or Prevent cross-site tracking
  4. Click Manage Website Data to view or delete specific cookies

Safari (iOS)

  1. Open Settings app
  2. Scroll down and tap Safari
  3. Under Privacy & Security, toggle Block All Cookies or Prevent Cross-Site Tracking

Opera

  1. Click the Opera menu (O icon) → Settings → Privacy & security
  2. Under Cookies, choose your preferred settings
  3. Click All cookies and site data to manage individual cookies

General actions available in most browsers:

  • View cookies stored on your device
  • Delete cookies (all, or from specific sites)
  • Block third-party cookies
  • Block all cookies
  • Allow cookies only from sites you visit
  • Clear cookies when you close the browser

Important: Blocking all cookies may prevent parts of the Website or Application from functioning properly. Essential cookies are required for core functionality.

Browser Extensions and Plugins

Browser extensions, plugins, and add-ons can affect how cookies and tracking technologies work on our Website and Application. Common examples include:

  • Ad blockers: May prevent marketing cookies and tracking scripts from loading, which can affect the functionality of our analytics and marketing tools.
  • Privacy extensions: May block third-party cookies, tracking pixels, and similar technologies, potentially impacting website functionality and personalization.
  • Cookie managers: May automatically delete cookies or restrict cookie behavior, which could affect your preferences and website functionality.
  • Script blockers: May prevent JavaScript-based tracking tools from loading, which could affect analytics accuracy and some website features.

Important notes:

  • We are not responsible for how browser extensions or plugins interact with our Website or Application.
  • If you have extensions installed that block cookies or tracking technologies, your cookie preferences set on our Cookie Settings page may not be fully respected by those extensions.
  • Some extensions may interfere with our cookie consent banner or Cookie Settings functionality.
  • If you experience issues with our Website or Application, consider temporarily disabling browser extensions to determine if they are causing the problem.
  • For the best experience and accurate cookie consent management, we recommend managing your cookie preferences through our Cookie Settings page rather than relying solely on browser extensions.

Impact of Disabling Cookies

If you disable non-essential cookies:

  • Analytics may be less accurate
  • Some personalization features may not function

If you block essential cookies:

  • Login and secure features may fail
  • Forms and workflows may not work

Data Collected via Cookies

Cookies and similar technologies may collect information such as:

  • IP address
  • Device and browser identifiers
  • Referring URLs
  • Interaction and usage data
  • Session metadata

This information may constitute personal data under applicable laws and is processed in accordance with our Privacy Policy.

Other Personal Information: User-generated presentations, uploaded files, and personal information used for success stories are collected and managed in accordance with our Privacy Policy. For detailed information about how we collect, use, and protect this data, please refer to our Privacy Policy.

We do not knowingly collect personal data from children.

To the maximum extent permitted by law:

  • We do not guarantee that cookies, tracking systems, or consent tools will operate without error
  • We are not responsible for failures caused by browser settings, ad blockers, or third-party platforms
  • We are not liable for attribution errors, data loss, service interruptions, or damages caused by cookie or tracking failures

Use of the Website and Application is at your own risk.

We may update this Cookie Policy at any time at our sole discretion.

When changes are made:

Continued use of the Website or Application after changes means you accept the updated policy.

Do Not Sell or Share My Personal Information (California Residents)

Under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), California residents have the right to opt-out of the "sale" or "sharing" of their personal information with third parties.

What Constitutes "Sale" or "Sharing"

Under CCPA/CPRA, "sale" means transferring personal information to a third party for monetary or other valuable consideration. "Sharing" means disclosing personal information to a third party for cross-context behavioral advertising, whether or not for monetary consideration.

We may share your personal information with third-party advertising partners, which may constitute a "sale" or "sharing" under CCPA/CPRA. This includes information collected through marketing cookies used for ad targeting, conversion tracking, and retargeting purposes.

How to Opt-Out

You can opt-out of the sale or sharing of your personal information by:

  • Visiting our Cookie Settings page
  • Enabling the "Do Not Sell or Share My Personal Information" toggle
  • Saving your preferences

Once you opt-out, we will honor your preference and will not sell or share your personal information, unless you provide consent to do so again in the future.

Effect of Opting Out

Opting out will:

  • Disable marketing cookies and prevent the loading of marketing tracking scripts
  • Prevent sharing of your data with third-party advertising partners
  • May affect the personalization of advertisements you see on our website and other sites
  • May limit our ability to measure campaign effectiveness and provide personalized marketing content

Opting out does not affect essential cookies or analytics cookies (if you have consented to them), which are necessary for website functionality and service improvement.

Verification

We may need to verify your identity before processing your opt-out request to ensure the security of your personal information and prevent fraud. This may include requesting additional information to confirm your identity.

For more information about your rights under CCPA/CPRA and how we handle your personal information, please see our Privacy Policy.

With your explicit consent, we may use your name, profile picture, company information, and other personal information for marketing purposes, including but not limited to:

  • Customer success stories and case studies
  • Testimonials and reviews
  • Marketing materials and promotional content
  • Website features and social media posts

Your Control: You have the right to opt-in or opt-out of allowing us to use your personal information for these marketing purposes at any time. To exercise this right, please contact us at support@autoscaled.com with your request.

Withdrawal of Consent: If you have previously consented to the use of your information for marketing purposes, you may withdraw your consent at any time by contacting us at support@autoscaled.com. Upon receiving your withdrawal request, we will stop using your personal information for marketing purposes going forward. However, we may continue to use information that was already made public or published with your prior consent, unless you specifically request removal.

For more information about how we collect, use, and protect your personal information for marketing purposes, please refer to our Privacy Policy.

Your Rights (EEA / Ireland)

If you are located in the EEA or UK, you have rights under the GDPR including the right to:

  • Access your personal data
  • Request correction or deletion
  • Restrict or object to processing
  • Withdraw consent at any time

You also have the right to lodge a complaint with your supervisory authority. In Ireland, this is:

Data Protection Commission (DPC)
https://www.dataprotection.ie/

For detailed information about your privacy rights and how to exercise them, please see our Privacy Policy.

Contact Us

If you have questions about this Cookie Policy or our use of cookies, contact us at:

Email: support@autoscaled.com
Website: https://autoscaled.com

By continuing to use our Website and Services, you acknowledge that you have read and understood this Cookie Policy.